Owen explains that over the years, increased interest in astrology and tarot or numerology often coincides with challenging periods. “We’ve been tracking new age spirituality for the past five years-it emerged as an antidote to anxiety-an early byproduct of the self-care and wellness boom,” says Sarah Owen, senior insight strategist at consumer behaviour forecaster WGSN. “It can also give hyper-individualised insights into our personal lives that help affirm the paths we’re on.” “It helps us piece together historical patterns to explain world events around us now,” says popular astrologer, DJ and tarot card reader Marissa Malik, who represents a new wave of influencer astrologists capturing the minds of generation Z. It is used as a way of divining information about human affairs and world events. ![]() Astrology in the age of InstagramĪstrology can be understood as the study of celestial objects and their movements. From daily horoscope apps and memes to influencer astrologists and articles about how to dress or practise self-care according to your star sign, astrology has entered the mainstream, permeating almost every facet of popular culture. However, it’s recently gained increased traction in the west, as people increasingly turn to guidance from the stars via accounts on social media. ![]() ![]() For centuries, in non-western countries such as India and China, astrology has played an important role in informing how people think about their place in the world.
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